Lin-Manuel Miranda, Viola Davis and Sandra Oh are among those who have signed an open letter calling out systemic racism in the theatre world.The trio joined over 300 people - … It’s okay to take a moment and mourn a fail, but I try not to allow it to define or paralyze me, and I tend to move quickly towards defining what’s next and outlining an action plan. When I was young, my parents owned a kiosk in the local mall. Sandra Lin is associated with 2 companies in Avon Lake OH and Elyria OH. Like many people, KiwiCo founder Sandra Oh Lin spent the early months of sheltering in place experimenting with sourdough starters and broadening her cooking skills. Sandra Oh Lin founded the company nine years ago, and her team has scrambled to meet demand during the pandemic. June 24, 2019, 5:23 pm. The largest team is product design, a wide-ranging crew of mechanical engineers, designers and artists, and NASA-veteran rocket scientists. Sandra Oh Lin went from chemical engineer to executive to launching a super-successful STEM learning project subscription box for kids. I’m so grateful for their support. they implored Lin. From that point, the compaplaceholderny leaned more heavily on its STEM focus--and also began to operate more nimbly and quickly. In 2018, the Mountain View, California-based company sold almost $100 million in crates, and has been debt free and profitable for three years. What is the worst and best decision you ever made? As someone who grew up making and building many things (like handbags out of old school styrofoam McDonald’s sandwich containers), it was important to me to encourage my kids to see themselves as makers and creators – not just passive consumers. See high school TV and movie icons then and now, from "Buffy the Vampire Slayer" and more favorites.See the gallery Her Mountain View, Calif., company creates and ships hands-on crafts … After dinner, I spend time with my three kids, followed by story and bedtime routines. There are times when I wish I had slept on a decision before making a call. I recognize that I’m incredibly fortunate. We help them build the skills and mindset to change the world. I appreciated the application of science – and STEM generally – to solve problems and build things.Â. Phone: +1 888.482.6012 +1 646.200.7530. So, as I started to pull together these projects, I invited my friends and their kids to get hands-on too. I believe that differing perspectives and diversity of thought helps us get to better outcomes. Also known as Sandra S Oh, Sandra Olin. There are people and circumstances that have allowed me to do what I do, and, for that, I’m grateful. Sandra Oh Lin (Past Speaker) Founder & CEO KiwiCo. Once she invited friends to join, her new calling became clear: "You should start a business!" F10562_sb_requiredFields.push('F10562_sb_publisherid'); Sandra Oh Lin is Co-Founder at Kiwi Crate Inc. See Sandra Oh Lin's compensation, career history, education, & memberships. They collectively put more than 1,000 hours into designing each crate, which includes finding parts that are lightweight (to keep shipping costs low), visually appealing (to kids), sturdy and safe (parents thank them), and easily made (again, costs). I love our vision, which is centered on building creative confidence in kids. My kids have a deep appreciation for what I do, and I get to bring my work home in a sense and create with my kids. It’s my zen place. View Sandra Oh Lin's profile on AngelList, the startup and tech network - Founder & CEO @kiwi-crate. Name: Sandra Oh Lin Location: Mountain View, CA Job: Founder & CEO, KiwiCo Family: My husband, our 11-year-old daughter, nine-year-old son and two-year-old son Tell us a … Lifestyle People. Sandra Oh Lin, 45. I’m lucky to have a career that is focused around kids and families. Sandra Oh Lin. The first crate, for school-aged kids, has STEM-y projects to assemble, like a small circuit board that powers an instrument, or a trebuchet that, when pieced together as kid-friendly instructions dictate, will launch small balls into the air. Also known as Sandra S Oh, Sandra Olin. Ultimately, I think it’s important to be nimble and to lean into your passions. After equal parts soul-searching and market research to determine whether it might be a viable company, in 2011 Lin launched KiwiCo, the company behind Kiwi Crate, a subscription STEM crafts, arts, and projects box for kids. Entrepreneurship requires a combination of resilience and drive. Sandra Oh Lin's career had zigzagged enough times for her to know that at some point it would probably take another major detour. What is the most important lesson you have learned in business? In May of that year, she developed three new subscription boxes. In college, I studied chemical engineering. Plus, given the fact that two-thirds of the jobs that kids in early elementary school today will see aren’t in existence today, it’s imperative that they become critical thinkers and problem solvers. The other new offerings, the Koala Crate and Doodle Crate, sold out within a month. Related To Kenneth Lin, Jessica Lin, Jean Lin. Before we started, I spent a lot of time surveying folks and talking to anyone who was willing to provide feedback on our concept and product. Having a supportive network to provide feedback, make connections, and simply be there for you throughout the entrepreneurial journey is invaluable. What’s the most difficult part of being an entrepreneur? placeholderLin credits her early subscribers with helping her land on ideal product lines and says that's translated to low customer-acquisition costs, with more than 25 percent of sales from families that get more than one different crate every month. What was your inspiration behind starting your company? Sandra Oh Lin’s Tips: Work on something you’re passionate about. try{s('F10562_sb');}catch(e){};try{fbz_FitForm('F10562_sb');}catch(e){}var F10562_sb_fieldcol='#514F4F';fbz_formMetrics(10562); © 2019 Chip Chick Media Inc. All rights reserved. Currently holds the post of Founder. Finally and perhaps the most relevant experience that I have is being a mom of 3 kids. The company encourages parents to give feedback, which helped fuel Lin's broad expansion in 2014. Jeremy Lin of the New York Knicks (center) reacts after sinking a 3-pointer against the Atlanta Hawks at Madison Square Garden on Feb. 22, 2012, in New York City. Lived In Mountain View CA, Cambridge MA, Sunnyvale CA, Cleveland OH. SANDRA LIN IN OHIO: Sponsored Links. The staff is more than 70 percent female, and about four times a week a troupe of tiny humans--ranging from toddlers to teens--comes to test the company's proposed new offerings. Finally and perhaps the most relevant experience that I have is being a mom of 3 kids. "If you map our customer acquisition cost from 2011 to now, it looks very, very even," says Lin. It’s such a privilege to be able to work on something geared to this audience. Sandy Zen Lin… She has held some exciting roles in both fashion as a designer working for brands like Victoria’s Secret and Henri Bendel, as well as in ad tech working for publishers like Ziff Davis. Today she operates her own luxury label Bre Avery, along with Chip Chick Media which reaches millions of women each month. But, I recognize the need to overcome the lows, rally, and motivate myself and my team to persevere and build. "It corresponded with that moment in the zeitgeist that STEM was really taking off," says Lin. Armed with a degree in chemical engineering, the Harvard MBA got her first job at Proctor & Gamble, before spending most of her career at startups, such as eBay. by At Procter & Gamble, I learned so much about understanding consumer needs and designing new products. Sandra Oh Lin's career had zigzagged enough times for her to know that at some point it would probably take another major detour. For example, this past year, we launched Atlas Crate, which explores cultures, geographies, and people around the world. Sandra Oh Lin is part of the Kiwi Crate which has its main offices in Los Altos, CA. The timing, it turned out, was perfect. So I’m still finding that right balance between data and process versus – or in combination with – gut and cumulative experience. Ultimately, I think it’s important to be nimble and to lean into your passions. It strained the company's product-development team nearly to its limit--and tore apart their year right through the holiday season. I try to practice gratitude. "It was a bit of madness," says Lin, whose production facility is linked to the Mountain View office. Although I’m now more of a soccer mom than a soccer player, I love playing when I can. 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